Jul 9, 2007 116 reads by Navneet Kaushal

Loren Baker suggests 11 more search marketing options beyond AdWords saying:

  1. Search marketing role is based on the concept of search marketing share and distribution.
  2. You can’t put all of your eggs in one Google basket and ignore the other 40% of the consumer market.
  3. If you do not diversify your paid search campaigns beyond Google AdWords, you’re not only missing the boat – but losing your company money via inaction.

In keeping with these are many search marketing options, such as:

  1. Yahoo Search Marketing:Yahoo holds an incredible share of the search marketing stage and is the top online web destination for content, travel, shopping, news, entertainment and mail. Y!SM ads are served not only in search results, but throughout the Yahoo network.
  2. MSN adCenter:Microsoft’s MSN and Live.com are incredibly well trafficked networks similar to Yahoo with incredible partnerships and a search engine which is integrated into the Windows operating system and Internet Explorer. adCenter search ads can also be targeted to demographics, such as male/female and ages.
  3. Ask Sponsored Listings:Ask.com’s search marketing arm is also quite strong within their search properties and also the IAC network, which includes TicketMaster, CitySearch & RealEstate.com

Now, once you’ve set up & tested campaigns in the major search properties, look to these second tier search marketing companies to expand your reach even further.

4. LookSmart:LookSmart is a publicly traded search company with strong partnerships and a very large reach; over 400 million daily searches.

5. Miva : Major partner of portals and other properties : 2 billion search queries per month

6. ABCSearch : Serves over 5 billion searches per month and provides geotargeting.

7. 7Search : Frank Watson (AussieWebmaster) of FXCM loves 7Search and raves about the ROI and conversions 7Search provides, especially in the financial sector.

8. SearchFeed : Similar to Miva, SearchFeed provides sponsored search results for a large amount of partnered portals and sites.

9. Enhance : One of the Godfathers of paid search, Enhance’s partnerships with Yahoo, Dogpile, Snap.com and Verisign may result in quality traffic for your campaign.

10. Mamma.com/Copernic Media : Much more than a meta-search engine, Mamma.com also owns Copernic Desktop Search and serves sponsored search on the very popular, controversial and conversion generating Hotbar tool.

11. AMP’s adMarketplace : Sponsored search ads integrated into Ask.com, Looksmart, Marchex and other properties and offers easy setup for eBay merchants.

Click here , to see more PPC search engines (incl. coupons) and also text link brokers.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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