Sep 29, 2011 114 readsby Navneet Kaushal

The latest Internet Advertising Revenue Report from IAB reveals that search advertising leads online advertising, with its revenue touching $7.3 billion in the first half of 2011.

 latest Internet Advertising Revenue Report from IAB

The period has also witnessed online advertising script a signal growth, generating a record revenue of $14.9 billion. This amount of $14.9 billion that US Internet advertisers spent during the first six months of 2011 reflects a year-over-year increase by 23.2%. This outreaches 2010's first-half record of $12.1 billion in revenue.

 

Search advertising, which topped the list last time, has retained its leading position during the first half of this year, with its revenue of $7.3 billion accounting for 49% of the total revenue. Last year during the first-half period search advertising had generated $5.7 billion of revenue, which was 47% of the total revenue. The 2nd Quarter has seen search advertising accounting for 49% of all revenues by generating $3.8 billion, which is 29% more than the 2nd Quarter result of 2010, when the total revenue generated by search advertising was $2.9 billion.

Internet Advertising Revenue Report

There is probably nothing surprising as such with these results, given the fact that last five years have seen search advertising to experience a robust growth. And that trend does not seem to have had any set back despite search advertising losing some overall share to display ads last year. Display ad revenue grew to $2.8 billion in the 2nd Quarter, accounting for 37% of the total interactive spend that took place in the first half of 2011.

The 2nd Quarter has witnessed the breaking of yet another online advertising record, with revenues increasing by 24.1 per cent to touch $7.7 billion, thus surpassing the $6.2 billion witnessed in the 2nd Quarter of 2010. Besides, online advertising also touched a new high by generating $7.3 billion in the 1st Quarter of this year.

It may be mentioned here that a June eMarketer estimate had made this forecast that search advertising was about to hit $14.38 billion.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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