Regardless of a minimal decline during Q3 2014, Facebook has still managed to garner about nearly one-quarter of the social referrals to over 300,000 international websites as reported by Shareaholic. The content amplification online platform's recent report points to these findings.
Facebook saw its total share of social referrals fall by 4.41% during Q3, but its totals were four times higher than that of Pinterest, its closest contender, according to Shareaholic.
Shareaholic had this to say about the third quarter findings this year generally:
“Collectively, the eight largest sources of social referrals drove 29.49 percent of overall traffic sites received last month. Compare that to 16.44 percent during the same time last year.
Year-over-year, only three social networks (Facebook, Pinterest and Google Plus) saw their “share of traffic” grow. Each experienced at least a 50 percent bump in share of visits over the past 13 months. The remaining five (Twitter, StumbleUpon, Reddit, YouTube and LinkedIn) saw their shares decline by more than 24 percent.”
As far as discussing this directly on Facebook is concerned, Shareaholic wrote:
“For businesses, Facebook is a gold mine of audience data and content distribution. For users, it is a highly personalized window into the things/topics/news they care about. In sum, Facebook is everything.
Driving 22.36 percent of overall traffic to sites, Facebook’s share of traffic has exploded in the last year. Since September 2013, its share has increased 115.63 percent (11.99 percentage points) from 10.37 percent. While it didn’t experience significant gains over the third quarter, there is still plenty of room for growth.”Over 22.36% of Overall Social Referrals to Sites in Third Quarter are From Facebook!,