25-30% of the Content on Web is Duplicate but That's Okay: Matt Cutts!

Dec 17, 2013 | 891 views | by Navneet Kaushal
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Google's head of search spam, Matt Cutts said that 25% to 30% of the web content is duplicative. In the recent webmaster video, Cutts has talked about duplicate content and its impact in Google's search results.

More than one-quarter of the web pages and content is duplicative or repetitive. But, Cutts said there's nothing to worry about as Google doesn't consider duplicate content as spam. However, it is true that Google will show only one of those pages in search results, which may look like a penalty to you, in case your page is not chosen.

Cutts revealed that Google takes all the duplicate pages/content and groups it into a cluster & will show only the best results from the cluster. However, Cutts said that Google has the right to penalize a website, which has excessively duplicate content present in a manipulative manner.

Take a look at the video: http://www.youtube.com/watch?v=mQZY7EmjbMA

25-30% of the Content on Web is Duplicate but That's Okay: Matt Cutts!, 5.0 out of 5 based on 2 ratings
1.thumbnail 25 30% of the Content on Web is Duplicate but Thats Okay: Matt Cutts!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail 25 30% of the Content on Web is Duplicate but Thats Okay: Matt Cutts!
1.thumbnail 25 30% of the Content on Web is Duplicate but Thats Okay: Matt Cutts!