If you are among the ones who have been following Google Caffeine, the new search architecture, then you must know what to expect when it is eventually rolled into the main search. Some of us have not seen anything new, while others have witnessed big changes. According to the reports, the folks at 360i have done a bunch of heavy lifting and have released a report comparing Caffeine to the old Google ,that has been nicknamed as Decaf. 360i analyzed 40 retail keywords are as under:
- 10 retail long-tail phrases (four-word phrases)
- 10 major retail brand names (keywords)
- 10 retail head terms (single keywords)
- 10 retail torso terms (two-word phrases)
The above keywords come with these conclusions:
- Domains and rankings will fluctuate.
- The index size of single keyword search relevance will increase.
- Long-tail becomes more relevant.
- Caffeine is faster to get results (SERPs) in half the time, on average.
- Increase in Universal (aka Blended) results
- There will be an increase in social media listings, primarily due to a lift in YouTube listings.
With just 40 keywords, this report is not at all comprehensive, but it is really an interesting story about the profile of Google Caffeine. For some people the experience has been almost exact opposite from Google Caffeine. Their experience has been less universal, not much fluctuation on rankings and smaller index. However, people are suggested to do their homework, study their keywords and get ready for the implementation of Google Caffeine.