Twitter provides a great opportunity to businesses to build their brands by engaging with their customers. Just tweeting every now and then is not enough. To be effective on Twitter you need to engage with the conversation about your brand, monitor your brand and tweak your tweets accordingly.
This infographic by Mention suggests 5 things you need to consider when monitoring your brand on Twitter. This is essential to improve your Twitter strategy and in turn improve your brand's overall performance.Infographic: 5 Things to Consider When Monitoring your Brand on Twitter!,