Jul 18, 2011 116 reads by Navneet Kaushal

So, you are @Twitter, and still feel that you are out of the circle? Why are people not following you? What should you do to expand your Twitter Tribe? Well, here are some easy Twitter Tips, that will help you attract more followers. To begin with let's understand how Twitter works.

Twitter is a micro-blogging site. It's a miniature blog; where you can speak your mind in just 140 characters. Sharing something on Twitter is 'Tweeting', and your friends in Twitterland subscribe to your Tweeps! Simple so far? Yes, it actually is! But there are more than 5 million Tweeples out there, how will you and your Tweets stand apart, that is what we are trying to explore here. The aim here is to make your profile so magnetic, that you get new followers by the dozen everyday.

So here is your strategic Twitter plan. It begins with –

Being Interesting- Twitter is all about personal branding. Build a name for yourself. Create a persona-people always like to follow those, who they think are better than themselves right?

This begins with your bio. People come across you and the way they know you is through what you have written about your self. Paint a beautiful but precise picture. Don't go too much into blowing your own horn, but still brag a little. Do you have a blog? Link it to Twitter. Use the Twitter for Facebook application and drag all your Tweets to Facebook. People will then come and find you on Twitter too.

Your picture is also very important. Put up a good picture, so that when you are lined up in a list of suggestions on people to follow- you get noticed. Go creative with the snap, will you?

What are you up to? What are you working on? Give out these updates about yourself, nobody's stopping you. But make them interesting. For instance- saying- “Had a Chicken Sandwich for lunch” , may not generate that much interest as- “Chicken Sandwich for my soul”. People relate to the famous book series and you may get replies and maybe retweets.

Tweet about an interesting piece of news/blog you came across. Let people know what you know, spread the light as being informative is also necessary.

What's more, reciprocate and interact, which in Twitter-speak means 'Retweet'. Yes, interact with your followers and the people you follow. Personalize the entire conversation, let them know what you think, don't act all the time, react too! This will increase your credibility among the people and they will consider you worth following  and you may have just successfully applied the first of the Top 5 Steps To Increasing Your Twitter Followers.

Follow the right people- Many Social Media experts insist on this. To expand your own tribe, you need to be among the right people. Twitterland is well populated and you have to make sure you follow the ones with mutual interests and those who will take genuine interest in who you are and what you do. As far as businesses are concerned, following the top notch professionals, big names in your professional realm is a great thing. Here is what Cindy King, an international sales specialist, says,  “ Following the right people on Twitter was key . There are some people very gifted at building relationships on Twitter. As I followed these online community builders, I realized that some of them are also excellent direct response copywriters. They get their Twitter followers to take action,”

One fail safe way to join in the conversation is to follow and interact with the people you respect. Approach them, and on Twitter you stand a 50-50 chance of getting a reply. 

It's pretty basic, when people see your profile and the list of people you follow, they will definitely be tempted to follow you- with the thought- “this guy sounds interesting!”

Have a provoking Twitter background-
Having a personalized Twitter background is directly related to your own branding. It's again a part of being innovative to attract followers. What is different, what stands apart, what makes a statement is what the people are attracted to. Your herd will grow, if they like what you are all about. Here are a few of interesting backgrounds you may take inspiration from. Every background represents a person/brand and makes a statement and makes you more appealing to followers.

Promoting Your Work/Brand-
It is a known fact that Twitter is much more than a place to post your stuff, its a powerhouse of connection. By connection it is meant that Twitter is a networking, connecting, and interacting hub. So, you have your business here, and want to increase your followers, then don't give your sales pitch straight away to your followers, or you may even lose them. The key is to create relationships first, form a connect with your follower. After a certain interaction, then introduce your product or service, warm up the conversation first. Remember to promote your product at the right time and place. If your followers do not feel closeted with your sales pitch, then, they themselves will ReTweet your offer/service. Now there's a job nicely done right?

There is a little Give and Take required here, promote the products of others without asking anything in return. This will help you in building a network of people who help each other, a community.

The reason, most business' Tweets are marked as 'Spam' by Tweeple is, that they are impersonal. The lack of connect felt by these users, is the cause of followers not increasing. Being warm and helping towards your followers will make them into a loyal lot and they would promote you on their own. And your followers will increase in a rapid manner.

Establish yourself as a subject expert-
It is the human tendency to seek more information, to seek guidance, to follow a leader. Make yourself able to answer queries, and you are halfway there. By establishing yourself as a subject expert, you will make yourself interesting to some subset of people. It's pretty simple, for example, if you are knowledgeable about hair colors/styles, then search for the the related questions and answer them. Look for related Tweets and supplement them. People are most likely to not only follow you, but also retweet your posts and therefore give you additional exposure.

Make sure to supplement your tweets with interesting pictures and videos, and they will most likely.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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