5/5 Quality Score In Yahoo! Search Marketing

Mar 14, 2007 | 5,444 views | by Navneet Kaushal
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Barry on Search Engine Roundtable has informed about a  WebmasterWorld thread which inquires the possibility of achieving a perfect 5/5 quality score in Yahoo!'s  Panama Platform.

ClickSpark on WebmasterWorld asks:
 In the new Panama platform, as you know the Quality index is a giant factor in ad performance and traffic. It took me years to get a handle on Google's and now Yahoo's seems even more crazy. I have hundreds of ad groups, and the best I can find is a 4/5 quality index. I have groups with 15% CTR that are 3/5's. Has anyone gotten a 5/5? Is this reserved for the big companies in Yahoo's good graces?

A reply to the query says:
I've got several groups with 5/5, but can't find any bids dropping.

Another one states:
I am still on the old system (in the UK), but there is a quality column. I have a couple of 5/5 keywords, but also some that have 1/5 and CTRs of 20%+!

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail 5/5 Quality Score In Yahoo! Search Marketing
4.thumbnail 5/5 Quality Score In Yahoo! Search Marketing