Feb 18, 2009 115 reads by Navneet Kaushal

Most businesses realize the important role, a sales page plays in conversion of visitors to customers. However very few of them know how to effectively optimize the sales page, while retaining its appeal. This article provides some guidelines on how you can woo search engines and readers of your sales copy as well.

1. Choose Headlines Wisely

When writing the sales pages, place yourself in the feet of the customer you are writing for. Think about how he/she would go about looking for a product or service online. Read your own sales pages carefully, and ensure that you have included the name of the product in your headlines. Why is this important? If the product name does not feature in the headlines, you have not optimized the site adequately. This translates into lesser traffic, due to lower search engine visibility.

2. Adding Relevant Page Titles

Web pages titled “Home” and “Welcome”, offer no value or advantage. You must make sure to choose a relevant, crisp title. Also, the product name must feature in the page title. This is one of the keys to increase traffic and sales. Most importantly, do not believe that since you are going in Internet advertising, what you write in your sales copy doesn't matter. Good titles and descriptions can make your Pay Per Click advertising much more cost-effective. Besides, you cannot afford to ignore organic search engine traffic.

3.Optimizing for Keywords

Do not just present your sales pitch or place eye-catching headlines on the sales page. Aim to incorporate relevant keywords in your page descriptions. Your descriptions must be concise, targeted for the customer profile you have in mind, and have persuasive content. It is a good idea to mention your product's USP and the advantages it offers.

4. Bold and Strong Attributes

Use your discretion in deciding which of the keywords need to be emphasized. Don’t place each keyword in bold or it would annoy readers. Try to spread them evenly through out the copy, and avoid overpopulating your page with keywords.

5. Careful Use of Images

Images can brighten up a dull sales copy, but you need to know how to make the best use of them. Try to place them one by one in each targeted paragraph and follow the image optimization techniques. Do not bundle them together, as this can affect the readability of your page.

6. Placing Links

While sales pages usually do not have too many links because they are so few in number, links greatly affect search engine visibility. To improve navigation and site optmization, add anchored links on the titles and subtitles and place a navigation menu from the top and bottom of the page.

Remember, all the effort you pour into writing a sales copy, is useless if you aren't able to attract targeted traffic on your site. So keep these tips in mind when you are developing your SEO strategy.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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