Google's Custom Search Engine

Oct 24, 2006 | 2,815 views | by Navneet Kaushal
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Google has launched its Custom Search Engine . Google Custom Search Engine will enable users and publishers to build their own specialized search indexes and meet their audience requests better. Bloggers can use the customizable search engine and include revenue sharing structure like Google AdSense search box.

The press release states Google Custom Search Engine is "a new way to bring tailored search to websites and blogs. In just minutes, anyone can use the Google search platform to create a search engine focused on any content they like – from Hollywood heartthrobs, to favorite sports team, to personal hobbies, and more.

Google Custom Search Engines empower users to choose which pages they want to include in their index, how the
content should be prioritized, whether others can contribute to their index, and what the search results page will look like. With this launch, we're extending the power of Google search beyond

A number of sites have already created Custom Search Engines. For example, Intuit's site, which provides information and resources to small businesses, is combining a Custom Search Engine with its years of experience in small business to provide the most useful resources on the Web to its users. Or take, a site that offers expert opinion on the science of climate change. They have created a searchable subset of the Web to provide reliable scientific information to its visitors. In a more everyday use of the product, users can create search engines pointing their friends to sites about their favorite pop stars and place them on their personal homepages."

"We want to make it easy for anyone to create a search engine about all of their favorite topics, without needing a Ph.D.," said Marissa Mayer, Vice President of Search Products and User Experience. "Everyone – businesses, organizations, moms, dads, teenagers, and teachers – can harness the power of Google technology to create a personalized search experience that reflects specific knowledge and interests."

To create a Custom Search Engine, go to and select the websites or pages you would like to include in the search index. You can restrict search results to include only those pages and sites or give those pages and sites higher priority and ranking within the larger Google index for their site.

4.thumbnail Googles Custom Search Engine

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Custom Search Engine
4.thumbnail Googles Custom Search Engine