7 Ways To Score With PPC Advertising

Jun 1, 2007 | 3,334 views | by Ritu Sharma
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In an interesting post, John Ellis points out the "Seven Habits Of Highly Effective Pay-Per-Click Advertisers".

A brief introduction to the Seven Ways to score include:

  • Separate Content from Search: "The separation provides much more insight into what is working, and more importantly what is not working."
  • Control spending by adjusting bid amounts, not daily spend budget
  • Create a negative keyword list
  • Conversion matters, not click-through rate (CTR)
  • Avoid #1
  • Bid Exact, Avoid Broad
  • Good Analytics

Guidelines may differ from advertiser to advertiser. However, this gives a clear headstart to effective PPC advertising.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.