Mar 8, 2006 113 reads by PageTraffic

Google has agreed to a $90 million settlement fund for afflicted AdWords clients. The step has been taken following the lawsuit filed by Lane's Gifts & Collectibles last April.

The official statement made by Google Blog outlined the details, "We are proposing a settlement with the plaintiffs in this case. The proposal would allow advertisers to apply for credits for clicks they believe were not valid. Specific details of the settlement will remain confidential until it is presented to the judge. We do not know how many advertisers will apply and receive credits, but the total amount, including the legal fees determined by the judge, will not exceed $90 million."

There are other search engines that come under the scrutiny as they carry Google's ads. However, no other official declaration came from other search engines. Google's big network includes Ask, AOL and LookSmartMive and Yahoo! are on the safe side as both these search engines giants never carried Google's ads. 

Nice way to prove that with Google, even if you loser in the short term, eventually you gain.



Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
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