A/B Testing the Call-To-Action of Website with Content Experiments API!

Aug 9, 2013 | 1,609 views | by Navneet Kaushal
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Google had launched Content Experiments API a few months ago and is now sharing one of the ways the API has been used. 

SiteApps experimented to A/B test a website's call to action with the use of Content Experiments API. It is true that Live A/B testing is the most scientific conversion rate optimization strategy. There's nothing better than identifying what actually sells in the real environment. A "CTA", "Buy Now", or "Sign-up" button is one of the most crucial elements in the test. Some of the websites have earned millions by simply changing a button.

Picture A/B Testing the Call To Action of Website with Content Experiments API!

A Button Optimizer application has been created on SiteApps that will allow any website to test and optimize the CTA instantly, without any technical knowledge. The steps involved are:

  1. Install SiteApps on the website
  2. Create Content Experiment in Google Analytics
  3. Add Button Optimizer app

A report similar to the one showed below will appear in Google Analytics to show you how a small change has impacted the business.

Report A/B Testing the Call To Action of Website with Content Experiments API!

A/B Testing the Call-To-Action of Website with Content Experiments API!, 5.0 out of 5 based on 2 ratings
4.thumbnail A/B Testing the Call To Action of Website with Content Experiments API!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail A/B Testing the Call To Action of Website with Content Experiments API!
4.thumbnail A/B Testing the Call To Action of Website with Content Experiments API!