Google had launched Content Experiments API a few months ago and is now sharing one of the ways the API has been used.
SiteApps experimented to A/B test a website's call to action with the use of Content Experiments API. It is true that Live A/B testing is the most scientific conversion rate optimization strategy. There's nothing better than identifying what actually sells in the real environment. A "CTA", "Buy Now", or "Sign-up" button is one of the most crucial elements in the test. Some of the websites have earned millions by simply changing a button.
A Button Optimizer application has been created on SiteApps that will allow any website to test and optimize the CTA instantly, without any technical knowledge. The steps involved are:
- Install SiteApps on the website
- Create Content Experiment in Google Analytics
- Add Button Optimizer app
A report similar to the one showed below will appear in Google Analytics to show you how a small change has impacted the business.A/B Testing the Call-To-Action of Website with Content Experiments API!,