Orphaned Google+ pages are set to be shuttered on July 28. Google will unverify inactive Google+ business pages as a part of a general clean-up of unclaimed or dormant pages. Google has been planning to separate local from Plus.
There have been some changes in the appearance of Google+ pages associated with Google My Business (GMB) accounts. These changes along with Google’s policies for treating unclaimed business pages are part of Google’s attempts to simplify people’s experience.
Find here an excerpt about a Google mail about its plans posted local search forums:
“On July 28, Google will begin shutting down those GMB-associated Google+ pages that have not been associated with user accounts and are also not verified. You may find that some of your Business View tours also sit on such pages, but note that after this removal of unverified Google+ pages, the Business View tours will still remain available on Google Maps and Google Search.”
Dormant pages on Google owned social media are good neither for the product or users. Google has been encouraging people to claim their listings and actively engage with Google My Business.
Google+ users have generally welcomed this step of them, saying the step was long overdue.
However, some opine that it will make things harder for local SEOs. For instance, they say that unverified pages provide them insight into bad NAP or things that needed to be fixed for clients. Lack of insight will make analysis harder for them.
Google Maps team has advised SEOs to encourage business customers to verify listings if they are keen on retaining their Google My Business page. The team stated:
“If a business owner decides later that they would like to have a Google My Business page, please advise them to create a new page and verify their listing. The Business View virtual tour can be then transferred to the new verified listing. Please log a case to our support teams to request that images for your business customer be forwarded to the new GMB page.”
The shuttering is a curious uncoupling of Google Plus from local search.Abandoned Google+ Pages to Shut Down on July 28!,