Google has integrated its three classic tools – The Contextual Targeting Tool, the Google Ad Planner, and the Placement Tool into the new tool Google Display Planner. The team has been working to push all the helpful AdWords tools into one streamlined location.
The Google Display Planner is a unified research and planning tool that was recently launched to bring better targeting ideas and estimates to create improved display campaigns.
Since Display Planner is built into AdWords, users can add all the keywords, targeting ideas, and placements directly into the campaign. It will also get easier to download and share the data with other team members. Google also says, “With one click you can add all the keywords, placements, or other targeting ideas you choose directly into your campaigns.”
While Placement and Contextual Targeting Tools will be taken off in the next few days, the Google Ad Planner will be deprecated in September. If you are also using Google Ad Planner and do have some existing media plans and site lists, it is better to export and save them.
You can get more information on transitioning to Display Planner at Guide to Display Planner for AdPlanner.
Here’s a How to Guide for using Google Adwords Keyword Planner Tool -Accumulate your Display Planning and Targeting Needs at One Place with Google Display Planner!,