Achieve High Rankings Through Optimized Internal Linking

Jul 9, 2007 | 3,692 views | by Navneet Kaushal
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Jim Boykin has a very helpful post on How to Achieve Higher Rankings and Stay out of Google Hell Via Optimized Internal Linking. Basically, he explains the process he undergoes:

  1. “I’ll start by looking at how many pages the site has indexed in google by going to google and typing in (for example):Site:mysite.com which will show me how many pages the website consists of in the eyes of google.
  2. Next I’ll go to Yahoo to check how many internal pages link to that specific phrase. In Yahoo type (for example): link:http://www.mysite.com/widgets/blue/bright/small/id=373 site:mysite.com.This will show how many internal pages link to that specific page. Also note if the homepage (the page with the most power to give) links to the page in question, and how many clicks off the homepage does it take to reach that page (what is the pagerank of that page?) (did I just say pagerank??).
  3. Next I’ll see if any other sites are directly linking to the page in question. To do this, go to yahoo and search using the link command and you give the full url (for example): link:http://www.mysite.com/widgets/blue/bright/small/id=373 -site:mysite.com This will show how many other pages from other sites link to that specific page. If you get results, then this means that there are other sites that link to that specific page in question….but…note that you should click on each of these pages to check if they those pages have a google cache. Just a few days ago I was looking at 2 links we had gotten. 1 had 92 backlinks from other sites linking to that specific page…. but when I checked the backlink pages they were all MFA and scrapers where none of those pages had a google cache. The other site has 52 backlinks and the first ~10 were real, the others were all MFA and scrapers (but it has at least 10 real votes from other real pages)..

If all you’ve got is your internal link structure, maximizing it to it’s best is essential.”

Jim Boykin suggests a very helpful article on how to increase pagerank.While also giving tips to optimize internal link structure. Read the post for a detailed post on how to adjust your internal linking structure correctly, your important pages, and even a good amount of your long tail can have maximum power (and thus maximum ranking potential).

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Achieve High Rankings Through Optimized Internal Linking
4.thumbnail Achieve High Rankings Through Optimized Internal Linking