Microsoft have launched a major ad campaign on 27th October for promoting Microsoft Live Search . An email regarding their ad campaign was received by a member of Search Engine Watch Forums sent by Microsoft. In the mail Microsoft official said, “I wanted to make you aware of the beginning of a phased marketing campaign to promote Microsoft Live Search. As mentioned, Microsoft has heavily invested in the development of our Live Search product and we’re launching various marketing campaigns to generate awareness and gain share over time.” People use Microsoft services such as mails and MSN channels but do not use Live Search that freely. Initially Microsoft is launching an introductory phase for spreading awareness about their Live Search. There will be direct response phase later aimed at encouraging people to use Live Search service to explore the new innovations and features of the service. Ad campaign are everywhere in newspapers like USA Today, New York Times, Wall St. Journal, and the local papers including online ads on MSN homepage, Hotmail, and Microsoft.com.