Ad Campaign For Microsoft Live Search

Oct 31, 2006 | 3,989 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

Microsoft have launched  a major ad campaign on  27th October for promoting  Microsoft Live Search . An email regarding their ad campaign was received by a member of Search Engine Watch Forums sent by Microsoft. In the mail Microsoft official said, “I wanted to make you aware of the beginning of a phased marketing campaign to promote Microsoft Live Search. As mentioned, Microsoft has heavily invested in the development of our Live Search product and we’re launching various marketing campaigns to generate awareness and gain share over time.” People  use Microsoft services such as mails and MSN channels but do not use Live Search that freely. Initially Microsoft is launching an introductory phase for spreading awareness  about their Live Search. There will be direct response phase later aimed at encouraging people to use  Live Search service to explore the new innovations and features of the service. Ad campaign are everywhere in newspapers like  USA Today, New York Times, Wall St. Journal, and the local papers including online ads on MSN homepage, Hotmail, and Microsoft.com.

4.thumbnail Ad Campaign For Microsoft Live Search

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Ad Campaign For Microsoft Live Search
4.thumbnail Ad Campaign For Microsoft Live Search