Adam Lasnik Warns About Hurtful Links

Oct 3, 2006 | 1,361 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

An interesting and informative discussion is on at WebmasterWorld. Google's Adam Lasnik was quoted here while he was advising on what type of links can hurt you and those which are safe.

“It's unlikely that your outbound linking is causing your pages to be listed in the supplemental, rather than main index. Also, be assured that we're not looking to penalize folks for a "bad" link here and there. Rather, our algorithms are tuned to look for patterns of "egregious" linking behavior… both on individual sites and in the aggregate.

With that said, it's certainly in your users' interest that you regularly audit outgoing links on your site (especially prominent ones) to ensure that you're not losing folks' trust by sending them to inappropriate places or 404 pages. Sure, it's great to keep Google happy, but it's usually more important (long term) to have your users be return visitors.”

4.thumbnail Adam Lasnik Warns About Hurtful Links

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Adam Lasnik Warns About Hurtful Links
4.thumbnail Adam Lasnik Warns About Hurtful Links