AdCenter Tips on Competitive Bidding!

Nov 17, 2008 | 2,663 views | by Navneet Kaushal
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A lot was talked about at PubCon .

One of the most important things that was discussed at the event was that the search engines will not defend ylou much, if your trademark utilizes a generic term.

Microsoft provides a very good insight on the trademark policies on the AdCenter blog.

Have a look:

Is the term in question a “dictionary” term?
For example, if I own a window washing company and I’m bidding on terms having to do with “windows”, doing so does not put me in violation of Microsoft’s trademark for their operating systems.

If you’ve gone through this checklist and still believe that your competitor is violating your trademark rights, there are steps you can take to let us know about it and have your concerns addressed. Start by visiting the Trademark Concern Page and review the “Notes” section for additional information on steps you should take before taking action. On that page you will find links to submit your trademark concern either online or by mail.

4.thumbnail AdCenter Tips on Competitive Bidding!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail AdCenter Tips on Competitive Bidding!
4.thumbnail AdCenter Tips on Competitive Bidding!