Jul 9, 2007 114 reads by Navneet Kaushal

AdCenter Introduces New Click Quality ReportsThe official AdCenter blog announces their latest release – new click quality reports.

  1. After signing in to your Microsoft adCenter account, click the Reports tab.
  2. In the Report drop-down list, select either Campaign Performance or Account Performance.
  3. In the Report View drop-down list, select Summary.
  4. In the Date Range drop-down list, select the date range you want to work with.
  5. Under Customize this report, in the Columns and values row, select Customize report layout.

Low-quality clicks are clicks that adCenter classifies as non-billable, including those that adCenter has identified as:

  • Invalid clicks
  • Clicks that have characteristics of low or unclear commercial intent
  • Clicks that exhibit patterns of unusual activity
  • Clicks that originate from spiders, robots, questionable sources, or test servers
  • Clicks that should be filtered out for other reasons

Both Atlas Quality of Click Study (UK, 2007) found that conversion rates from Live Search were, on average, 35% higher than those of the other engines. Add to it, Online Shopper Profile too (France, 2007) found that although customers coming from Live Search made up 6% of searches, they accounted for 11% of conversions.

Great job, AdCenter! This is a definite lead over competitor Google AdWords.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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