Microsoft adCenter recently launched Microsoft Advertising Intelligence, formerly known as Add-In for Excel. This tool is now available in the US, UK, France and Canada.
This keyword research and optimization tool will help you maximize ROI for your keyword campaigns with:
- Keyword expansion
- Research
- Pricing
- KPI data
However, users in the U.S. will be able to view certain additional features like Vertical Top List, Vertical KPI’s and Content Impressions by Month. These features will help in creating more effective Content Ads campaigns.
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