AdCenter Sr. VP Says Internet Ads To Shift From Search

Oct 23, 2007 | 2,094 views | by Navneet Kaushal
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brian mcandrews.thumbnail AdCenter Sr. VP Says Internet Ads To Shift From SearchJust days after saying Google receives too much undeserved credit, Brian McAndrews, the Sr VP of Microsoft's Advertiser Publisher Solutions Group is back saying the company's search ads will shift to other forms of online advertising, reports Bloomberg.

McAndrews said, "Search has been a significant driver of growth. In the next several years, it will not be as much of a driver. Some of the emphasis will shift more toward display ads, toward video, toward rich media."

“Graphical ads are becoming more important as big-brand advertisers spend more of their budgets online, he said. Such companies want videos and banners that closely resemble what they use in television and print advertising. Search ads, in contrast, are typically four lines of text positioned near query results.”

“As Google is newer to display ads, Microsoft may benefit if more buyers embrace the format”. We can only wait and watch.

4.thumbnail AdCenter Sr. VP Says Internet Ads To Shift From Search

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail AdCenter Sr. VP Says Internet Ads To Shift From Search
4.thumbnail AdCenter Sr. VP Says Internet Ads To Shift From Search