According to Omniture site report, Adobe Systems Incorporated (Nasdaq:ADBE) and Omniture, Inc. (Nasdaq:OMTR) announced on Tuesday that the two companies have entered into an agreement of acquisition of Ominture by Adobe. The value of this deal between the two companies is approximately $1.8 billion on a fully diluted equity-value basis. As per the agreement, Adobe will start a tender offer for acquiring all of the outstanding common stock of Omniture for $21.50 per share in cash.
It is said that Adobe's acquisition of Omniture optimizes its mission of revolutionizing the world with great ideas and information. By combining Adobe's content creation tools and ubiquitous clients with Omniture's Web analytics, Adobe will be able to deliver solutions that can completely transform the future of e-commerce across all digital content sources and devices.
This combination of these two companies will deliver high value to Adobe customers. With this optimization, advertisers, advertising agencies, publishers and e-tailers will be capable of gaining greater ROI from their digital media investments. Plus it will help them improve their end users' experiences.
“Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," said Shantanu Narayen, president and chief executive officer of Adobe. "This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets."