AdSense Changes Text Ads To Help Reduce Accidental Clicks

Nov 17, 2007 | 2,564 views | by Navneet Kaushal
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At the start of the week, we had a post that about how Google Changes Rules For Adsense's Clickable Area and now Inside AdSense informs of how Accidental clicks fade into the background.

"We've just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting with your content, until they intend to click on an ad.

adsense-clickable.jpg

In addition, this new clickable format better aligns with the text ad formats shown on Google.com. We hope this format change contributes to a better, more consistent user experience.

Finally, this change won't just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers."

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.

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{ 1 comment… read it below or add one }

AdsenseLoser.com November 20, 2007 at 20:44

As always there are adsense losers and adsense winners, http://www.adsenseloser.com publishers are not worried about it.

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