AdSense Changes Text Ads To Help Reduce Accidental Clicks

Nov 17, 2007 | 3,141 views | by Navneet Kaushal
VN:F [1.9.20_1166]
Rating: 0.0/5 (0 votes cast)

At the start of the week, we had a post that about how Google Changes Rules For Adsense's Clickable Area and now Inside AdSense informs of how Accidental clicks fade into the background.

"We've just changed our text ads slightly to help reduce accidental clicks. In the past, users could click on both the background and full text of an ad, but now they can click only on the title and URL of a text ad. By allowing users to click only on the ad title and URL, we aim to decrease accidental clicks, better aligning visitor behavior with their intent. Overall, the decrease in accidental clicks will keep users on your website, interacting with your content, until they intend to click on an ad.

adsense clickable AdSense Changes Text Ads To Help Reduce Accidental Clicks

In addition, this new clickable format better aligns with the text ad formats shown on Google.com. We hope this format change contributes to a better, more consistent user experience.

Finally, this change won't just improve user experience on your site; it benefits advertisers as well. We currently monitor clicks on Google ads for accidental clicks, and the format change complements our monitoring system by further ensuring advertisers only pay for meaningful clicks. By reducing accidental clicks, we hope to increase advertiser campaign value and satisfaction, encouraging additional spend and facilitating higher monetization for all publishers."

4.thumbnail AdSense Changes Text Ads To Help Reduce Accidental Clicks

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail AdSense Changes Text Ads To Help Reduce Accidental Clicks
4.thumbnail AdSense Changes Text Ads To Help Reduce Accidental Clicks