Jun 19, 2007 115 reads by Navneet Kaushal

Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application:

  1. “First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.
  2. Then you'll set the amount that you're willing to pay when this action is completed.
  3. Finally, you'll install conversion tracking code on your website so that we can verify when an action has been completed."

Advertisers Dissatisfied With Google Adwords Pay Per Action!

In a thread at Webmaster World, one user says he received within a month's time, only 489,557 impressions, 36 clicks and 0 sales in one of his highest profile terms. SeRoundtable.com says that the main complaint is that "it is hard to find, locate and implement the ads on your site. "

Based on Webmaster RhinoFish, the things Google AdWords PPA nedds tow ork on include:

"Ads are not streamlined into the process as well as i had hoped, it's ganged with the other ppa stuff (like offering adwords, google checkout, adsense signups) under "other", so they have to know to look there first. Google tries it's best to match offers with the adsense publishers site, which is good, but i think they need to make it more obvious – either integrate it into the ad / unit creation process that most use (the adsense blocks) or split it out so it stands on its own and is more noticeable. Other, sitting beside the ppa offers that G already has, doesn't seem to do it justice for me, in terms of opportunity or noticeability."

Fact is the Google ay-Per-Action is still in a beta format and it is still in the first stages so the distribution network is still nominal.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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