Google Pay-Per-Action (beta) was launched for the sole purpose of paying only for the actions that you define. Through 3 simple steps you could use the application:
- “First, you'll create an ad and define the action that you want a user to perform when they visit your site, such as signing up for your newsletter or purchasing a product.
- Then you'll set the amount that you're willing to pay when this action is completed.
- Finally, you'll install conversion tracking code on your website so that we can verify when an action has been completed."
In a thread at Webmaster World, one user says he received within a month's time, only 489,557 impressions, 36 clicks and 0 sales in one of his highest profile terms. SeRoundtable.com says that the main complaint is that "it is hard to find, locate and implement the ads on your site. "
Based on Webmaster RhinoFish, the things Google AdWords PPA nedds tow ork on include:
"Ads are not streamlined into the process as well as i had hoped, it's ganged with the other ppa stuff (like offering adwords, google checkout, adsense signups) under "other", so they have to know to look there first. Google tries it's best to match offers with the adsense publishers site, which is good, but i think they need to make it more obvious – either integrate it into the ad / unit creation process that most use (the adsense blocks) or split it out so it stands on its own and is more noticeable. Other, sitting beside the ppa offers that G already has, doesn't seem to do it justice for me, in terms of opportunity or noticeability."
Fact is the Google ay-Per-Action is still in a beta format and it is still in the first stages so the distribution network is still nominal.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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I’d tend to agree with the comments above: the campaigns I’ve been running to date get a very low CTR of around 0.1% and so far no conversions at all. I also find the control panel quite confusing so there’s some work to be done yet. I expect Google will sort things out pretty well in the medium term because PPA is the way most of my clients would like to go long-term.