AdWords Announces Google Gadgets Beta, A New Advertising Format

Sep 19, 2007 | 2,436 views | by Navneet Kaushal
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Google Inc announces the launch of the much awaited Google Gadget Ads. This is in beta format and will be used in an interactive new advertising format.

"What are Google Gadget Ads?

Gadget ads enable advertisers and agencies to engage audiences on the Internet's largest ad network with a rich and interactive new ad format.

  1. Beyond Rich Media Advertising with "Websites within Websites". Think of gadget ads as mini versions of your website in any AdSense ad size.
  2. Dynamic and Creative Advertising. Truly useful applications incorporating data feeds, maps, images, audio, video, Flash, HTML or JavaScript in a single creative.
  3. Largest Global Advertising Network. Reach over 75% of unique Internet users in more than 20 languages and over 100 countries with no serving or hosting costs.
  4. Community of Engaged Users Around Your Brand. Users can post and share your gadget ads anywhere.
  5. Full Interaction Reporting. Receive site-by-site interaction reports tracking dozens of actions."

Forbes reports that John Vail, director, interactive marketing, Pepsi-Cola North America said "We're always looking for new ways to engage with our consumers. Google Gadget Ads allowed us to reach the right audience at the right time, with an interactive message that brought our light-hearted Sierra Mist campaign, 'Squeeze More out of Summer,' to life."

Additionally, Stephanie Dillard, global marketing manager at Intel also commented, "New and cutting-edge advertising opportunities are always of interest to Intel. Google Gadget Ads provided a unique and efficient means to further promote our Centrino Duo campaign. Our goal was to enhance visibility and engagement with the consumer while taking in key learnings of Google's evolutionary advertising offerings. We look forward to utilizing the interactive gadget ad format with our new 'Chips' campaign that shifts focus back on the processor."

Susan Wojcicki, Google's vice president of product management, said "The introduction of this new advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers. Google Gadget Ads are built on an open platform that enables distribution across the Google content network and can be shared on iGoogle and other personalized web pages."

Visit Google Gadget guidelines to know how to promote your website's content using Google gadgets.

4.thumbnail AdWords Announces Google Gadgets Beta, A New Advertising Format

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail AdWords Announces Google Gadgets Beta, A New Advertising Format
4.thumbnail AdWords Announces Google Gadgets Beta, A New Advertising Format