Oct 24, 2008 113 reads by Navneet Kaushal

The latest AdWords API version 13(v13) is here. The new release is geared up with various options like advanced geotargeting options, Generate Search Query Performance, Retrieve budget suggestions, create graphical ads by using enhanced features and that too with brilliance, Quality Score support, and more.

  • New geotargeting options: Target multiple geographic levels (countries, regions, metro areas, and cities) within a single campaign, target specific regions of multiple countries in a single campaign, and setup negative targeting for specific regions (for example, target the United States with the exception of Alaska)
  • New reports: Generate Search Query Performance and Geographic Performance reports using ReportService and DefinedReportJob
  • Mobile image ads: Use the new MobileImageAd ad type to create graphical advertisements for the mobile content network.
  • Suggested campaign budgets: Retrieve budget suggestions for your campaigns with getRecommendedBudgetList.
  • Active campaigns and ad groups: Want to retrieve only your active campaigns and ad groups? Now you can, using getActiveAdWordsCampaigns and getActiveAdGroups.
  • Quality-based bid and Quality Score support: We've added two new Keyword fields
  • firstPageCpc {first page bid estimate}
  • qualityScore (Quality Score of the keyword)

Official Adwords Blog

Discussion continues at Google Groups and WebmasterWorld.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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