Google's Click-to-download ads, now gets an application icon to make its apps advertisements even more visually appealing.
Before the addition of the icon:
After the addition of the icon:
Takashi Sakomoto a Software Engineer at Mobile Ads, wrote in the official Google Mobile Ads Blog about how Google has “improved the existing Click-to-download format by automatically finding and displaying the icon that is registered in the iTunes App Store or the Android Marketplace.”
The icon is designed to give richer visual information to your users, as it precisely asserts the purpose of your Click-to-download ad. This will enable the people to find and download your new mobile app with added ease. Just a click on the new icon or to the ad text link, will take users straight to your download page in the Apple iTunes App Store or the Android Market.
For existing Click-to-download ads users, you'll have already noticed this app icon appearing next to your ads on Search. However, if you are interested in getting started with Click-to-download ads, more information can be found at.
This addition of an app icon to the Click-to-download ads seems like a perfect move by Google as it is likely to drive more clicks. This in turn will help generate added revenues, as the usage of such devices is rapidly increasing.