AdWords Currency Conversion Now In Google Analytics!

Jan 27, 2015 | 1,976 views | by Ritu Sharma
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Google, today announced that Google Analytics and AdWords will now be available in same currency language. The change affects advertisers who use a different currency for cost data in AdWords than Analytics.

With this new addition of currency conversion, advertisers will now be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords – cost, CPC and ROAS- in the currency that is set in the Analytics account.

GOOGLE ADWORDS IMAGE 1 AdWords Currency Conversion Now In Google Analytics!

Google used the exchange rate at the midpoint of the date range selected in Analytics.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.