Google AdWords has launched the latest version of AdWords Editor - 11.6 that supports universal app campaigns, Gmail ad templates, and so much more.
“The shift to mobile has happened. And as marketers on the frontline, you need tools that help you build mobile-first experiences at scale. AdWords Editor is here to help — and just in time for the holidays. The latest version (11.6) includes support for universal app campaigns, Gmail ad templates, and much more.”
Universal App Campaigns
Advertisers can create and edit universal app campaigns in AdWords Editor. With UAC you can find customers that matter to you across Google Search, Play, YouTube, and within apps and mobile websites on the Display Network.
Gmail Ad Templates
Advertisers can now create, manage, and edit Gmail ads in bulk, along with the other ads.
Expanded Text Ads
Expanded text ads provide more space to show more details about the brand, products, and services. AdWords Editor also supports expanded text ads.
These adapt to the diverse mix of content types and screen sizes across the Google Display Network.
The latest version of AdWords Editor also includes:
- Device bid adjustments allow you to maintain the efficiency of managing a consolidated campaign that reaches consumers across devices, while giving you more control to set individual bid adjustments for each device type.
- Enhancements to advanced search, including an easier way to create filters.
- Scheduled downloads to help you stay on top of recent changes and performance statistics