You may have noticed an ad for AdWords Express when managing your Google+ page. Seems Google has stepped up its promotion of its SEM model. Google is trying to drive the point to new businesses how advertising in search, maps and mobile can get more followers for their Google+ page.
When you click on the ad, you come across a set-up wizard where you can choose your target group, create your ad, set a budget and review promotion. During the ad process, you can choose whether you want your audience to land on your Google+ page or your websites.
Once you set up your campaign, the ad on your page manager changes to ‘Check on your promotion’ from ‘Want more followers?’, taking you to AdWords Express home dashboard. UI of the application is impressive and sign up quick.
A major difference when compared to Facebook ads is that Google+ ads will show outside the social network. This may be an advantage for someone who wants broader audience, but if you want to target those who have a Google+ enabled account, you can’t do that. It also means that the click may come from someone who doesn’t have a Google+ account, so you may find sending such visitors to your websites a better option.
The ads are focused on small businesses who want to advertise locally. At the least, they offer businesses a new way to think about advertising on social media.