Google has now enabled pausing of ads and keywords. The AdWords blog announced that you can pause certain ads and keywords when your inventory was low or have you ever wished you could temporarily stop serving image ads on certain sites during the weekdays.
As of today, all AdWords advertisers can pause and resume keywords (for keyword-targeted campaigns), sites (for site-targeted campaigns), and ad creatives. As you can see from the picture below, this feature is functionally similar to the pause/resume feature on the Campaign Summary page – we've simply extended it to the keyword, sites and ad variations tabs.
Webmasterworld members have sighed with relief that:
Although it took ages in the making, the ability to pause kw is now live.
Join the discussions.