Sep 28, 2011 114 reads by Navneet Kaushal

Now there is a change in the Google AdWords policy resulting in an expansion in the inventory of Google ads, wherein AdSense network will display gambling-related ads on the websites of its publishers.

AdWords Changes Policy

Google has said that it has espoused this change in AdWords policy in response to feedback received from advertisers and publishers. In a mail it has said-

"We’re constantly reviewing the categories of ads available to our AdSense publishers in order to provide access to a wide range of possible advertisers. Towards this goal, beginning on 11 October, we’re expanding the inventory of Google ads eligible to show on the AdSense network to include gambling-related ads from trusted advertisers."

However, this change in rule will be strictly country-specific, in the sense that such ads will be displayed on the websites of (or websites targeted to ) only those countries where online gambling is legal.


It should also be noted that even if a site belongs to a country that permits online gambling, a relevant ad will not get published on the site unless the publisher permits the same.

On the other hand, even if the publisher himself is ready to publish gambling related ads, AdSense will not allow it unless the site is targeted at people who are 18 and above.


The countries in the context of which this relaxation is being implemented are as follows-

Australia, Austria, Belgium, France, Great Britain (England, Scotland and Wales), Hungary, India, Italy, Mexico, Republic of Ireland, Russia, South Africa, Canada, Denmark, Finland, Netherlands, New Zealand, Norway, Portugal, Spain, Sweden, Turkey, Czech Republic, Israel.


Non-Family Safe Status

  • Google will assign a Non-Family Safe status to an online gambling ad provided the same adheres to its policies.
  • An ad will enjoy a Family Safe status if it is found to be promoting acceptable gambling-related products.
  • It may be mentioned that in 2008 Google had allowed the display of gambling ads in the UK.
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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