Oct 4, 2011 115 reads by Navneet Kaushal

Bible Of Facebook Marketing

Facebook is a universe in itself. With more than 800 million users, there is no other way to describe it. As an internet marketer, you need to get your business on Facebook pronto. Mainly because:

  • Facebook lets you reach out to your target audience for free (well, mostly)
  • Facebook has thousands of features to aid you in your marketing campaign

Don't Have A Clue About What To Do?

Facebook seems like an unknown jungle, and you feel like you are walking on the road blindfolded? Do not fret then, getting on to Facebook, and making a fan page for your brand is actually quite simple. All you need to do is, be a little technical and some what resourceful and hugely smart- and your fan page will be ready within minutes. Everything you wanted to know about creating a page, getting fans and spreading your word is right here

Have A Small Business?

If you are a small business owner, then you think of a global platform like Facebook, unfit for you. But it is time to wake up and smell the coffee! Facebook is relevant to your business too. It has special features (like Facebook Ads) that will lead you straight to your targeted traffic. As a local business, you need to build relationships, form a community, and interact with people in your circle, and Facebook gives you the right platform for just that. Learn all about gathering fans, tapping the local support, and building a community for your business, right here.

Run A Non-Profit Organization?

So, you are looking to gather support for your social cause, well, you are at the right place! Facebook is nothing but social! Use Facebook to gather people concerned with your cause. Spread your message and see it go viral with your fans. Interact with like minded people and see the support and donations coming in. Nothing compares to a social network for leveraging social causes. Understand the nuances of establishing a cause, promoting it and gathering financial assistance for the same on Facebook, here

Need Patrons For Your Hotel?

If you have a great hotel, with huge-comfortable rooms, or your run a restaurant with the best chef in the world, you may not have achieved your true potential. Facebook is an excellent platform for meeting your perspective customers. Build your community on Facebook, people that like your food or your recipes or even your spa facilities. Let them spread the word about your hotel/restaurant among their friends. See your latest discount offer reach the people who are genuinely interested in what you offer, right here.

Want To Plan Tours For The Entire Country?

If you are running a tour and travel business, then you must use Facebook to promote your business. Get a fan page and let people know about your best offers, and give them a sneak peek of the exotic delights and places to see in  faraway lands. A video of sea diving on Facebook will be far more effective in making people want to go to Maldives than a mere pamphlet distributed in your area. Know how to reach people wanting to go on a holiday, and pitch your offers to them here.

Looking To Sell Off Property?

Now, you would say that real estate is highly localized and needs genuine and serious buyers, and Facebook is not your place. Sadly, you are misinformed. All those local folks are on Facebook too! Your audience, from your county is on Facebook and you have to gather them to your fan page. As a realtor, you need to promote your listings with aids like pictures and videos that will get people hooked on to the dream house that you are selling. Learn how to interact with fans as a realtor, how to present a social and locally active face in your community, here.

Need People To Turn Up At Your Events?

Facebook is a social place and you must place all social events right here. The “Events” feature of Facebook comes in real handy for those organizing events offline or online! Trust the app to inform people about your event, highlight the benefits for those attending the event, tell those interested to come how to get to the event. All about creating an event, inviting people, sending reminders and answering questions on the same here.

You need a Facebook marketing strategy to promote your business. And the key is that a Facebook marketing strategy is built around relationships! Build a relationship with us- follow us on our Facebook page.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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