How One Should Use Alt Tags & Title Tags on Images!

Nov 18, 2008 | 1,983 views | by Navneet Kaushal
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A lot of discussion has been going on at one of the threads at the Google Groups as to how one should use the alt attribute and title attribute for the web page images. Google explains that one should use them as per W3C recommendations.

JohnMu from Google explained how to use both the alt and title attributes:

  • alt attribute should be used in describing the image.
  • title attribute should be used when the image is serving as a hyperlink to a particular page.

JohnMu from Google says:

As the Googlebot does not see the images directly, we generally concentrate on the information provided in the "alt" attribute. Feel free to supplement the "alt" attribute with "title" and other attributes if they provide value to your users!

So for example, if you have an image of a puppy (these seem popular at the moment icon smile How One Should Use Alt Tags & Title Tags on Images! ) playing with a ball, you could use something like "My puppy Betsy playing with a bowling ball" as the alt-attribute for the image. If you also have a link around the image, pointing a large version of the same photo, you could use "View this image in high-resolution" as the title attribute for the link.

There is the Official Google blog post on using alt attributes as well.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail How One Should Use Alt Tags & Title Tags on Images!
4.thumbnail How One Should Use Alt Tags & Title Tags on Images!