AMP(Accelerated Mobile Pages) Now Showing In Organic Results!

Sep 21, 2016 | 1,287 views | by Ritu Sharma
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Google has finally started rolling out Accelerated Mobile Pages in organic search results across the globe. In August Google had said that they will include AMP in organic results, which is now happening.

When people will search on a mobile device, Google search results will automatically display AMP version of the page(if available) by default. This will in turn lead to increased traffic, sale and revenue. It is advisable for the publishers, who are not yet using AMP, to start using it now.

The load time for AMP pages is less than one second, it will save a lot of time for searchers while searching on mobile device. I will save data as well. All 600 million AMP pages indexed by Google are now available for the users.

How to get started with AMP?

It is easy to get going with Accelerated Mobile Pages for webmasters using CMS (content management system) like WordPress, Drupal, or Hatena. It is as simple as installing a plug-in.

On the other hand, if your site uses custom HTML, or you want to learn how AMP works under the hood, then check out the AMP Codelab for a guided, hands-on coding experience designed to take you through the process of developing your first pages. The Codelab covers the fundamentals:

  • How AMP improves the user experience of the mobile web
  • The foundations of an AMP page
  • AMP limitations
  • How AMP web components solve common problems
  • How to validate your AMP pages
  • How to prepare your AMP pages for Google Search

Evaluating Issues With Your Accelerated Mobile Pages

It’s important to keep an eye on the validation status of your pages because only valid AMP pages will show on Google search. Pages may sometime contain errors due to which they are not indexed by Google Search. Pages may as well contain warnings which mostly are not the best practices or may become errors later.

Google Search Console Can Help You AMPlify Your Site

For the recently AMPlified pages, it’s advisable to check which of your pages have been found and indexed by Google using Search Console.

Search Console is a free service that helps you monitor and maintain your site's presence in Google Search, including any Accelerated Mobile Pages. You don't have to sign up for Search Console for your AMP pages to be included in Google Search results, but doing so can help you understand which of your AMP pages are eligible to show in search results. You may create a free account and validate the ownership of your sites. Once the site is setup on Google Search Console, open the AMP report under Search Appearance>Accelerated Mobile Pages> to see which pages have been found and indexed by Google.

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.