Sara Holoubek at DM News has written an ode to the Yahoo! inventory tool. For a long time it was an considered to be a vital tool. But though it was considered to be very useful at times it was slammed for its inaccuracy. Now as the Panama is being upgraded, it seems that Yahoo! /Overture keyword suggestion tool is about to vanish into thin air.
Over the years, other tools came into vogue as industry leaders criticized accuracy of the tool’s estimated volume as well as the editorial aspect.
It wasn’t until I held a recent Search 101 seminar that I realized just how much the tool had aged. Like an elder relative, the tool fell asleep frequently at the table. Sometimes it just didn’t make any sense at all. On a call with some Yahoo employees, my greatest fears were confirmed: The tool would not longer be supported in the near future.
However, last year in October Yahoo! launched Panama marketing interface and indicated that they were aware about the importance of Yahoo! /Overture keyword suggestion tool. They even reportedly said that they will find a way to come up with a better transformed tool to replace the Yahoo! Inventory tool.