Sep 29, 2009 115 reads by Navneet Kaushal

The Official Google Blog is talking about the new features that have been introduced by Google to give faster search results to visitors. Apart from adding the name anchors for identifying sections of pages, Google has also come up with following additions:

  • Google Sidewiki, which will display the information posted by others for a particular search result.
  • Search Snippets with which you can directly jump to the information you want.
  • Place pages for Google Maps.

Google will be providing additional links in the result block so that searchers can directly move on in the relevant parts of the page. This addition is beneficial if you are looking for a specific information that will be available in a single section of the page. Google is generating deep links by studying the page structure so that these could be displayed for any site. If you want these links to appear on your page, you will have to ensure that all the multi-topic and long pages of the site are well-structured and are divided into logical sections. After this, check whether each section has a relevant anchor text and the page should include a “table of contents” that will be linked to individual anchors.

Google has added two new features that will make it easier for users to find the relevant information buried deep in the page. A search snippet gives an idea of what the page is about by showing few lines on the search result, but it doesn't confirm that the information will be of any help to you. By passing relevant page links within Snippet, Google will make it easier for users to know if the information is helpful or not. If you will enter a generic query, Google will come up with many results giving general information. In case, you enter a more specific query, the specific result will be included in one of the sections of the search result. As the query is more specific, the Snippet will provide you with the option to directly “jump” to the most relevant section of the website. Webmasters, who want to have these links on their webpages can take help from the Google Webmaset Central Blog to know the procedure.

Web searchers have always wanted to share their insights about a particular topic with others who are looking for same results. Google has now made it possible by introducing Google Sidewiki with which you can give helpful information next to the webpage. Google Sidewiki looks like a browser sidebar where users can read and write information. Google has ensured that visitors get to see the most relevant entries first on the page. So, you will not get to see the most recent entry, instead the Sidewiki entries will be ranked by using an algorithm that focuses on most useful and high quality data. Along with this, you entry about the current page will be showed next to the webpage containing snippet of the text. At present, Google Sidewiki is released as a feature of Google Toolbar and will soon be available in Google Chrome also. You can try Google Sidewiki by following Google Twitter feed.

However, there are some webmasters who are not so convinced with the Sidewiki idea and don't want visitors to post comments on their site. Google has yet not officially come up with the opt out alternative, but site owners can block users completely. A webmaster in Google Webmaster Help has talked about the rewrite rule for blocking people with the toolbar.

“Until Google dumps this or provides an opt out, web site owners who'd like to retain control of what appears on their own site can block all Google Toolbar users by adding the following to their htaccess file. The "notoolbar.php" points to a file explaining Google's bad behavior and instructing the visitor to uninstall Google Toolbar in order to proceed. You can create your own file and name it whatever you like, just be sure to change the code below to make it match the file name you've chosen”.

This will block anybody who has Google Toolbar from accessing the site. But, it's upto site owners if they want to go with it or not.

Google has also worked on Google Maps, a great tool for exploring different places by introducing Place Pages. It is a webpage meant for all sharing information about all the process in the world. There are different Place Pages for neighborhoods, businesses, transit stations, landmarks and cities across the globe. If you want to use Place Page, click on “more info” in search results and get ready to see an entire page with interesting details of the place like photos, videos, reviews, a Street View preview and websites related to it. As Google wants every place to be mentioned on the Place Page, it is inviting people to share information. After providing business owners with an opportunity to verify bulk uploaded listings to Google Maps, Google is now giving them opportunity to show up on Place Page. If you run a business, you can enter your business details through the Local Business Center to make the Place Page give accurate and recent details about your business. And if you don't run a business but found a place that is missing on Place Page, you can still add information about it through Google Map Maker or community edit.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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