Dec 28, 2006 635 reads by Navneet Kaushal

According to Mediapost, Merril Lynch has released a report stating that Google's significant cornering of the market coupled with several other trends could result in industry consolidation. AOL's merger with Yahoo! can be one of the repercussions. However, a merger with Microsoft is not completely ruled out.

The report conclusively rules out merger with any of the traditional media companies, terming the merger with Times Warner "Disastrous." AOL, in the meanwhile, has improved upon its stats for a more favorable merger. For the first time in four years the memberships have not fallen below the last year's average.  While a merger with Yahoo! would definitely be ups for AOL, the question is would Yahoo! be equally enthusiastic.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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