Though AOL has not announced the purchasing fee yet, sources told the NYPost that the acquisition costs somewhere between $200 million and $300 million.
About the acquisition, Ron Grant, AOL President and COO said, "The acquisition of TACODA will build on our advertising momentum, letting us better serve advertisers by enhancing our ability to precisely target advertisements across an even broader network. We are committed to bringing advertisers and publishers a full range of tools and services, along with the widest reach, and with TACODA we're taking another step toward that goal."
Curt Viebranz, CEO of TACODA also said, "AOL is a perfect match for TACODA. By combining our targeting capabilities with AOL's existing set of solutions, we can better serve online advertisers and publishers as the market for behavioral targeting continues to emerge. I'm also delighted to have the opportunity to work with Ron and with AOL CEO Randy Falco, who are putting in place all the pieces needed to create a world-class advertising network."