AOL Releases Can of Private Queries

Aug 8, 2006 | 1,415 views | by Navneet Kaushal
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AOL has released around  20 million queries by around 500, 000 users over the past three months. Initially, AOL clarified that the log might be useful for  “personalization, query reformulation or other type of search research."

However, with the privacy violation outcry, the data that  was posted on AOL research site has been taken off. AOL claimed that no personally identifiable information has been released. Usernames have been replaced with anonymous user ID numbers. But that does not make it very difficult to find out details of the user. Anyway, AOL finally  admitted the release to researchers was "a screw up" and had breached the privacy of its users. But the dust has not set down over the issue. In fact, it raises new concerns about net privacy. 

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail AOL  Releases Can of Private Queries
4.thumbnail AOL  Releases Can of Private Queries