Nov 5, 2007 116 reads by Navneet Kaushal

AOL snapping up Internet ad startup Quigo for $300m, informs A week back, it was All Things Digital who reported the then rumor first. Back in July, AOL purchased Tacoda for $200 million – $300 million.

quigo.gifYahoo Biz reports that, "The purchase is designed to help the Time Warner unit better compete against the stepped up online ad initiatives from Google and Yahoo. Quigo's two main ad serving products include AdSonar, which is similar to AdSense in terms of providing targeted placements on websites and through searches, and FeedPoint, a search engine marketing tool. Quigo has raised $45 million since opening its doors in 2000. The bulk of the investments, about $30 million, has been secured over the past year from existing backers, including Steamboat Ventures, Highland Capital, Leon Recanati's Glenrock Ventures, IVP and Meritech Capital Partners."

Apparently, Quigo hasn't had it easy. When the dot-com bubble, Quigo wnet through rough times trying to raise money while receiving almost zero revenues. IN was in August 2003 when things changed for the internet start-up when Overture signed a deal with Quigo.

AOL follows a long list of search engine companies who have bought ad networks, such as Microsoft – aQuantive; Yahoo! – BlueLithium and the much in news, Google – DoubleClick deal.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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