Apple launched the beta for search ads in June and now they have rolled out the search ads in App Store to all app developers in the US. The main aim of these ads is to take new apps to the searchers.
Setting up the ads is easy with a few simple steps. Search Ads will create the ads using the metadata and imagery from the App Store listing, and the default Search Match will automatically match the ads to relevant searches in the App Store. There is no minimum spend required. The advertisers simply need to define their budget and fix a daily cap. After all this set the highest amount you want to pay for a click on your ad. Payment can be made in the US Dollar, Canadian Dollar, Australian Dollar, British Pound, or Euro.
Search Ads will also share insights for action. Reporting view will provide rich data about the campaign performance and trends across the key metrics. This will help the advertisers to make changes and adjustments to the campaigns to meet their goals.Apple Brings Search Ads For The App Store!,