The recently launched Appe iPhone is breaking all records by all means. It has made mobile search a reality. The phone has been very successful in attracting the attention of the people. Engadget which carried the iPhone announcement has got ten times more than its normal traffic. According to Jason Calacanis an ex CEO of Weblogs, Inc. the parent company of Engadget, the site on last Tuesday got almost 10 million page views. Apple iPhone is already creating waves in the market but is also bringing publicity to things not associated with it.