Jun 11, 2007 114 reads by Navneet Kaushal

Emre Sokullu has an interesting and insightful article about his trials and results with the hottest new service- the updated, revamped Ask 3D.

Emre Sokullu's findings include:

Satisfaction Probability higher by 40% at Ask. As for example, when he typed his name, “Emre Sokullu” in both Ask3D and Google, Ask gave 7 results while Google gave just 5. To be fair, "Emre Sokullu is a typical long tail query example. As the query approaches the head of the tail, Google and Ask return the same amount of results. But most of the time, while Ask returns 6, Google has 5."

An average mainstream UI's screen resolution is 1024×768. At the new Ask 3D it has been increased by 80 pixels. “This is a very good example of where user interface innovation in search may provide tangible improvements in the search experience.”

The F-theory: A study about eye-tracking, explains how users read most web content:

Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar.

Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area than the previous movement. This additional element forms the F's lower bar.

Finally, users scan the content's left side in a vertical movement. Sometimes this is a fairly slow and systematic scan that appears as a solid stripe on an eyetracking heatmap. Other times users move faster, creating a spottier heatmap. This last element forms the F's stem.

Ask 3D complies with this theory.

“The right panel can give you a shortcut definition from Wikipedia and other relevant results from images, videos, blogs and shopping channels. Therefore the chances of getting a relevant result at the first shot increases.”

Personal Customization: With Ask 3D you can have your “favourite desktop image in the background each time you visit the site”. A feature popularly available in social networking sites like MySpace. Hi5 etc.

Read the detailed article on ReadWriteWeb.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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