Ask and LookSmart Finally Sending Click Fraud Settlement Letters!

Jan 4, 2008 | 6,047 views | by Navneet Kaushal
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Both LookSmart and Ask have sent out click fraud settlement letters. The letters were sent for the class action suit that both the companies are trying to reach to some conclusion for quite some time.

It seems that both the settlement letters have been written by the same law firm and were from the suit lodged in the Circuit Court of Miller County, Arkansas. It is LookSmart who will be dealing with the period between January 1, 2002 and the present. On the other hand Ask will be covering claims starting from August 1, 2005, which is the time when it began licensing LookSmart's technology for its Ask Sponsored Listings product. Claims must be filed to LookSmart by February 11, 2008 and to Ask by February 2, 2008. It has been finalised that payments will be made in the form of advertising credits as most of the companies are not in favor of cash.

Have a look at the small section of the LookSmart's letter:

"If you purchased online advertising from LookSmart between January 1, 2002 and the present, you may be a class member in a class-action lawsuit, Lane's Gifts and Collectibles et al. v. LookSmart, Ltd. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. The Settlement Notice informs you of the Court's certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement."

For further information, you can refer to the official Settlement Notice.

On the other hand, the official Ask letter reads:

"If you purchased online advertising from IAC Search & Media, Inc. and/or Ask Jeeves, Inc. (collectively "Ask") between August 1, 2005 and the present, you may be a class member in a class-action lawsuit, Lane's Gifts and Collectibles et al. v. Ask Jeeves, Inc. et al., Case No. CV-2005-52-1, in the Circuit Court of Miller County, Arkansas. This notice advises you of your legal rights.

You should review the detailed Settlement Notice as soon as possible, as there are several important deadlines that you must meet to take certain actions in connection with a proposed settlement of the class action lawsuit. Your legal rights are affected whether you act or do not act. The deadline for filing an objection or excluding yourself from the proposed settlement is February 2, 2008, and the last day to file a claim under the proposed settlement is February 2, 2008. For further information, please refer to the Settlement Notice.

The Settlement Notice informs you of the Court's certification of a class for settlement purposes; the nature of the claims alleged; your right to participate in, or exclude yourself from, the class; a proposed settlement; and how you can claim an award of advertising credits under the settlement or object to the settlement"

To read the whole letter, click here

4.thumbnail Ask and LookSmart Finally Sending Click Fraud Settlement Letters!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Ask and LookSmart Finally Sending Click Fraud Settlement Letters!
4.thumbnail Ask and LookSmart Finally Sending Click Fraud Settlement Letters!