Jun 15, 2007 114 reads by Navneet Kaushal

In a recent Ask blog, called “Morph & In-line functions: The power behind the panels” the team discusses how to take advantage of some of the cool features of Ask3D which was launched last week.

The right hand panel of Ask3D has got features like Encyclopedia, Images, Dictionary, Recent Posts from blogs & RSS Feeds, Music Guides, News, Television, the correct time, Videos, Weather, and Songs with in-line play. The search process at Ask3D is done with the help of Morph and In-line functions.

Morph is a new content-matching algorithm that changes the SERPs according to the unique query made by the user. Morph looks in hundreds of structured databases for a particular query and it also checks the previous user behavior for that query. After a detailed analysis, it returns the most relevant matches and ranks the modules on the page in context with the query. And this ranking is done on the basis of relevant signals within the content like keywords, tags, freshness, etc and an aggregate user behavior for a particular query.

The process does not stop here. For more advanced search results, there is In-line functions where one find options like vertical search, rollovers & more. One can find these modules on the right side panel. Here a user can interact and search within them.

Additional features include Image Mouseovers, Video Mouseovers, Music Clips, Geo-Targeted Businesses and Event Listings. These cool gadgets are designed to save your time. To know more about the features have a look at the blog posted by Ask.com

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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