Ask.com affirms that it is currently working on a new ranking algorithm that will be an exclusive mix of Teoma and Direct Hit. Teoma studies the links between the pages. It identifies hubs and groups of topics. And Direct Hit was a huge popularity engine. It kept a count of links to establish patterns of websites to keyword.
Search Engine Land has a word from Rahul Lahiri, Vice President of Product Management and Search Technology at Ask.com:
Edison is still in development, so we can’t say too much at this juncture….It’s much more complicated than saying we’re just counting clicks, in the case of DirectHit. The technologies we have, and the patents we hold, go way beyond that. We’re also taking a deeper look at communities and calculating the authorities in those communities. We were really inspired by looking into the universe of user behavior, and what that could tell us, and the social fabric of the Web itself, and what that tells us…Edison itself will roll out over the course of the year, as we improve it and tweak parameters.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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