In a post called And a Monkey Will Lead Them: The Ask UK TV Campaign, Ask.com announces the launch of their new ad campaign in the UK. From the blog:
"The Ask spots feature the four characters from the original campaign, plus one of the tallest men in the UK, a dog, and a rhesus monkey, the latter of whom proved to be extremely difficult to work with. "We discovered on the shoot that he hates women," Sarah quipped,. The monkey eventually had to be shot in a separate room and combined into the picture using split-screen.
One spot, promoting Ask.com Smart Answers, featured a combined sort of human-dog-person. You'll have to see the ad to understand. Another, using both tallest British-born man Neil Fingleton and the monkey, promotes all the features of our results page: left rail search suggestions, right-rail smart content, and more."
Sarah Bartlett, Ask UK's marketing director said, "We wanted to show people that the new Ask.com redefines the search experience. Offering web, images, music, videos–more than just blue links."
Apparently, the ad has been received well in the UK with IPSOS UK, Brand image monitor, saying that the advertiesment has spiralled teh company's name by 106% and almost about 50% of the consumers who've seen the ads saying they might use Ask.com Besides, the ad has been nominated for a few awards too. According to New Media Age," in the three months since Ask started the Information Revolution campaign, Ask.com UK has in fact attracted almost 1 million more unique users. Not bad for a campaign that so far has only aired in London."