WSJ reports that IAC/InterActiveCorp (IACI.O) announced a spending budget of $100 million to familiarize web users and everyone alike with their Internet media unit, Ask.com.
At the Reuters Global Technology, Media and Telecoms Summit in New York, Barry Diller, IAC Chairman and CEO said "We have a number of ways to tell people about Ask, its tools, and why it should be used (and) why you should make a change from Google. We'll spend this year probably, on media, close to a hundred million dollars to promote Ask," he said.
We have seen Ask.com take huge steps in reaching out to wider audiences with recent launches such as, "Edison Might Turn Things Around For Ask", Ask Launches GPS Powered Mobile Application. And the now popular information revolution.
Walter Mossberg, Wall Street Journal columnist even wrote, "In general, Ask's search-results pages are richer and better organized than typical Google results, and they give greater priority to content over ads".
Experts say after IAC purchased Ask.com for $2 Billion, the search engine portal has bettered itself even crushing AOL to become the fourth largest search provider in the US. An article at tetridia mentions Ask.com becoming a serious threat to the holy trinity of Google, Yahoo! And Microsoft.